One of the most important aspects of marketing is getting your message read! In other words if the prospect does not open your marketing piece you have exactly a zero change of getting their business.

So there are several things you need to consider when deciding how and in what form you will mail your advertisement. 

1. Years ago it was common to see regular #10 envelops in the mail. But these days with corporate mailings so prevalent you don’t see a whole lot of #10 plain envelopes. So this means use them! Its unusual and that will get attention. Also, don’t use labels for the address or return label. Hand write everything and use a regular stamp not a postage meter. Anything that looks professional or automated is bad so don’t do it.
2. Other options are mailing a DVD. Record a video of you giving your offer. Then mail the DVD. This creates interest as opposed to a standard letter. You can also, mail your offer in a flat rate box. Its a little more expensive but when was the last time you got a box in the mail and through it away without opening it? 
3. Last is for knocking on doors and yes that strategy works. But when you leave a home always leave a credibility kit. This should include testimonials and if your new just get them from your friends and co-workers. Testimonials go a long way to building trust. 

Hope you take these tips to heart. They will make you more profitable than every by increasing the number of live prospects you get from your advertising.

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