7 Killer Real Estate Investor Marketing Strategies

One of the most important aspects to a killer marketing strategy is how you actually construct the marketing piece you will use with your campaign.

Now, even though this step actually happens early in the process I have saved this part of the series until almost the end due to its depth and complexity. It is important you get this right! So let me break down the mailer!

Headline: The headline is extremely important to your offer. When it comes to direct response marketing you only have about 5 seconds to get the prospects attention before your mailer hits the trash can! So your headline better get their attention! Let me give you an example for a real estate investor trying to buy homes! As you will see it gets your attention and entices you to find out more.

"Don’t Even Think of Selling Your Home Until You Read This…"

Message/Story: The next thing to include is your story. Now be careful because you can’t bore people and at the same time you need to let them feel connected to you. The goal is to show then how your two are just alike! Again this can best be demonstrated with an example!

"I know what you’re going through and I’ve had those same thoughts circling in my head. Who is this guy? What can he possibly do to help me? He wants to take my home? You see, a little over three short years ago I was in foreclosure. I was in a terrible car accident and I had a choice between my health or my mortgage. I chose my health and fell behind on my payments. Then I started getting letters and I became scared. I didn’t know what to do… I was lost… when someone reached out and helped me. Now I’ve spent the last two years of my life helping those in foreclosure."

The above is a great example of connecting with your prospect but use your true story. Don’t make something up. Be real and creative. We all have had tough times. This is where those experience can help!

Compelling Offer: This is a simple part of the marking piece. People don’t act unless you get the excited. So you goal is to design something they have not seen before in your offer that has tremendous value! Think "What’s in it for me?"

Bonus: Here is where you want to offer the prospect a gift. That is all a bonus is. Its a gift. Your competitors will not do this and if you do you will get the calls! These can be simple things like a gift certificate to a restaurant of to the movies. The key here is to tie it in with your offer. In other works if the prospect take "X" action you want, they get "Y" bonus/gift. Let me demonstrate with an example.

"FAST ACTION BONUS – When you call today, you’ll receive a 60 minute one on one Dave Your Home Consultation valued at $199, where we’ll sit down and explore EVERY one of your options including keeping your home!"

Testimonials: There is nothing that speaks better about you or your business than a third party endorsement. Make sure you include them but also follow all the legal rules about testimonials. Go to the FTC’s website to get the guidelines you need to follow.

Call To Action: At this point you need to close your prospect. If you don’t ask for the sale you will not get it! So ask. That is what the Call to Action is. Here is an example.

"Due to the skyrocketing foreclosure rate we can only work with 5 homeowners this months. Call (your name) at xxx-xxx-xxxx TODAY. Don’t risk being left behind. Call NOW (number)"

Guarantee: This is key. Your competitors will not have one so you must. It sets you apart and breaks down your prospects resistance to taking action. Just remember you must honor your guarantee so be realistic! Here is an example.

"Joe’s Risk FREE GUARANTEE — If I can’t help you stay in your home I’ll buy you dinner."

PS: Always include a P.S. People these days have a very short attention span. The will not read most of your offer but the usually read the PS because it will give them insight as to what your offer is. So make your P.S. compelling so they will go back and read your offer. Again this can best be shown with an example.

"Don’t forget that if I can’t save your home, I’ll take the risk and Guarantee you and your loved one dinner at your favorite restaurant!"

Now you have the formula to create your own wildly successful marketing piece. Don’t forget to use it!