The first step to finding motivated sellers for your real estate investing business is to target your marketing!

Lets face it. In todays economy no one can afford to spend a fortune on advertising that does not work. So you have to approach your marketing efforts from a guerrilla point of view. 

You have to be smarter than your competition and you must find creative, low cost, high impact ways to bring sellers to you. 

So how do you do this right? The answer is by targeting your marketing to the sellers who have the highest likelihood of being motivated to sell at a discount.

Therefore, you must start by identifying the motivated sellers. We define a motivated seller as an owner that has a problem that a real estate investor can solve! The vast majority of the time the problem is a financial one but there are other reasons as well. What you need to know is that if the problem is significant enough the owner will want to get rid of the property quickly and at a discount. 

Your job as a marketing investor is to identify these groups of sellers and marketed to them. The tried and true method for doing this is by mailing your offer to lists of people with the motivations stated above. Lists to consider are, pre-foreclosures lists, bankruptcy lists, probate lists, tax lien lists, fire damage property lists and eviction lists. There are countless places you can get these lists and one example is NextMark.com.

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